We live in a visual world. A customer walks into a brick and mortar store because they like what they see from outside. Similarly, when customers land on your store page, their attention gravitates to your store’s appearance first, then the products and if they like what they see, they keep on browsing and, hopefully, make a purchase.
The appearance of a store doesn’t just make it stand out aesthetically, but it also help increase sales, a lot! The appearance of your store tells a lot about your brand. Customers often tend to judge a brand’s quality and standards by how it’s online shop looks and feels. The appearance of your online store plays a really important part in making a connection with your target audience. This is the reason why you should always select the design and appearance of your online store by keeping your target audience in mind, such as dark themed website for stores serving stoner – themed products.
So now that you know how important the appearance of your store is for your it’s success, let us have a look at all the factors that contribute to make a Shopify store successful.
- Theme of your store
- Selection of products
- Quality of product photography
- Overall quality of images used on the store
- Logo and branding done in the store
- The selection of fonts used in the store
- Overall looks and user interface of the store
- Easy to use and navigate
- Ability to create trust
- Ability to create urgency for customer to buy
- A good domain name
Building a good Shopify store requires a lot of experience and it can take a normal person more than 100+ hours to build a Shopify store. However, our in house experts have 7+ years of experience in building Shopify stores which don’t only look good, but create authority and gain trust of the user by working responsively on all user devices. Their experience and specialised tools also help them find products with huge potential in the market.
What Will You Get:
- Minor changes to your Shopify Store